Big Pictures Media has been in business in Colorado for over 25 years and counting. We’ve worked on hundreds of video projects for lots of happy clients!

We produce a variety of videos and commercials for our healthcare clients and agencies. Here are some common types:

1. Patient Stories and Testimonials

• Showcases real patients sharing their experiences to build trust and connection.

• Helps humanize the brand and demonstrate the impact of their services.

2. Educational and Explainer Videos

• Simplifies complex medical concepts for patients or staff.

• Includes topics like disease prevention, treatment options, or how to use medical devices.

3. Training and Compliance Videos

• Designed for staff training on procedures, policies, or compliance topics (e.g., HIPAA).

• Often includes role-playing scenarios and step-by-step instructions.

4. Promotional and Marketing Videos

• Highlights services, new facilities, or specialized programs.

• Used on social media, websites, and ad campaigns to attract patients or partners.

5. Commercials

• Brings to life agency and internal campaigns for CTV & Social Media

• Local, regional & national broadcast

6. Internal Communication Videos

• Celebrates team milestones, announces updates, or boosts employee morale.

• Helps align the workforce around organizational goals.

7. Event Recap Videos

• Captures conferences, community health events, or internal celebrations.

• Great for building a sense of community and showcasing engagement.

8. Wellness and Lifestyle Content

• Offers tips on maintaining a healthy lifestyle, like fitness routines or mental health advice.

• Often used for community outreach or patient engagement campaigns.

9. Crisis Communication Videos

• Delivers clear and compassionate messages during emergencies, such as public health outbreaks.

• Builds trust and provides actionable guidance.

10. Recruitment Videos

• Highlights the workplace culture and benefits of joining the organization.

• Targets healthcare professionals in a competitive job market.

The typical production cycle is 6-8 weeks from kickoff to delivery. This varies by project.

Each of our video projects and clients are unique, so we can’t tell you exactly what it will cost until we’ve had a chance to learn more about your project. But here are some general guidelines that you can use for your budgeting:

1. Patient Stories and Testimonials

• Price Range: $7,500–$15,000 per video.

• Why: These often involve interviews, on-location shooting, and editing to craft an emotional narrative. Costs increase if multiple locations or patients are featured.

2. Educational and Explainer Videos

• Price Range: $8,000–$25,000.

• Why: These may include animations, on-screen graphics, or detailed scripting to simplify medical concepts. High-end projects with motion graphics or 3D animations can cost more.

3. Training and Compliance Videos

• Price Range: $10,000–$20,000 per video.

• Why: Often require precise scripting, professional voiceovers, and clean visuals to ensure compliance with regulations like HIPAA.

4. Promotional and Marketing Videos

• Price Range: $10,000–$50,000+ per video.

• Why: These are high-production-value pieces often used for ads or social media. Costs might include professional actors, stylized editing, and sometimes aerial or drone footage

5. Internal Communication Videos

• Price Range: $5,000–$12,000.

• Why: Often straightforward, but can vary based on the need for scripting or professional talent.

6. Event Recap Videos

• Price Range: $5,000–$15,000.

• Why: Involves event-day shooting, editing highlights, and adding music or captions.

7. Wellness and Lifestyle Content

• Price Range: $5,000–$10,000 per video.

• Why: Simpler to produce but may require multiple shoots for different segments.

8. Crisis Communication Videos

• Price Range: $10,000–$25,000.

• Why: Requires fast turnaround and clear messaging, often with professional voiceovers and a polished look to reassure audiences.

9. Recruitment Videos

• Price Range: $10,000–$30,000.

• Why: Includes employee interviews, workplace footage, and possibly lifestyle shots to emphasize culture.

10. Commercials:

1. Local Commercials:

   • Cost Range: $10,000–$15,000

   • Details: Typically includes a single-day shoot, simple scriptwriting, basic editing, and limited crew. Ideal for smaller markets or community-based ads.

2. Regional Commercials:

   • Cost Range: $15,000–$50,000

   • Details: Higher production quality with more elaborate setups, additional crew, multiple shoot days, advanced editing, and sometimes custom animation or effects. Aimed at a wider audience in a specific region or state.

3. National Commercials:

   • Cost Range: $100,000–$1,000,000+

   • Details: High-end production with multiple shoot locations, large crew, professional actors, sophisticated post-production (e.g., CGI or animation), and potential celebrity endorsements. These campaigns are tailored for broad audiences across the country and are often broadcast on major networks or streaming platforms.

Key Factors That Impact Pricing:

• Script complexity and creative development.

• Number of shoot days, locations, and out of town travel.

• Casting talent (e.g., actors, voiceovers).

• Use of special equipment (e.g., drones, gimbals, steady cams).

• Post-production requirements (e.g., animations, motion graphics).

• Distribution strategy and licensing fees (especially for national campaigns).

Yes! While healthcare is our specialty, we have worked on video projects for a variety of different industries including broadcast television, food and beverage, banking and finance, technology, and plenty of others! We’re happy to share our work with these clients upon request.

Yes! We shoot across the United States (and sometimes in other countries) for our clients. In most cases we travel our core team and pick up local crew as needed. We’ve built a large network of talented crew around the world.

Absolutely! Many of our clients take advantage of the fact that we have a very talented still photographer on our staff - Teri K Miller.

This enables us to offer professional still photography concurrent with the video production, which is more efficient, cost effective, and increases the content you and your team can use!

Just let us know you’re interested in still photography on our Discovery call.