Video Production Services
Crafting Healthcare Videos That Connect
At Big Pictures Media, our specialty is transforming healthcare narratives into powerful video content.
We create visually stunning, emotionally resonant videos that not only tell a story but also make a lasting impact on audiences.
Our suite of video production services includes:
Scriptwriting - drafting the ideas
Pre-production - Planning the details for success
Production - The fun filming part
Post-production / Editing - putting it all together
Video has the power to humanize, educate, and inspire - and we're dedicated to bringing this power to the healthcare industry. Are you with us?
Tom Miller Interviewing Monique Sturgeon for a Rocky Mountain Health Plans Video
“THRILLED WITH THE OUTCOME!”
★★★★★
We collaborated with Tom and the Big Pictures Media team on a client video shoot, and they were consummate professionals throughout the process. They came prepared with a detailed shot list, approved by my agency, and demonstrated exceptional flexibility by adapting to the client’s feedback as needed. The final product was delivered quickly and the client was thrilled with the outcome! I truly enjoyed being part of such an incredible process.
— Lora Steele Hicks, Senior Marketing Designer, Parallel Path
Where Care & Clarity Connect
Healthcare Video Services
Healthcare video production requires sensitivity, compassion, and the ability to distill complicated topics into meaningful narratives. Our expertise spans a diverse range of video content tailored to the healthcare sector:
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Patient Stories
Illuminate the personal journeys of those impacted by your healthcare services with authentic & engaging patient stories.
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Commercials
Expand your reach with engaging :15, :30 & :60 second commercials for broadcast television, CTV, & Social Media.
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Brand Stories
Tell the story of your organization’s mission, values and history - building a better understanding and loyalty to your brand.
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Facility Tours
Showcase your facilities and staff with produced videos that combine cinematic footage with music and narration.
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Educational Videos
Distill complex concepts into engaging and understandable video content for medical professionals and patients.
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Social Media
Leverage your content across multiple social media platforms - increasing brand awareness and trust.
Whether you have a fully developed brief, or simply want to explore ways high-quality video content can empower your healthcare mission, we’re here for you - from ideation, through production, editing, and final delivery - not to mention all the important details in between!
Recent Work
The Willow Collective | Byron’s Road to Recovery
Waterpik | Sonic Fusion | :30 Commercial
Mobile Integrated Health | Patient Story
Native American Resource Center | Partner Story
EVP Eyecare | See Your World | :30 Commercial
Building Hope | Suicide Prevention | Mission Film
Senior Daybreak | Caring for the Caregivers
WaterPik | ShowerCare | Product Demo
Identity Insights Counseling | Oliver's Story
Tom Miller (left) and the gang on a commercial shoot for EVP Eyecare
It’s easy to get started!
Step 1: Click the button below to tell us a bit about your project, and we’ll get back in touch to schedule a meeting with Tom Miller.
Step 2: We’ll meet via Zoom to learn more about your project, timeline and budget.
Step 3: - If we're a great fit, we’ll get back to you with a comprehensive proposal outlining all the specifics for your approval. And away we go!
Why Choose Big Pictures Media?
Experience and Expertise
With over 25 years experience producing award-winning video content for television, businesses and brands, you can be assured your videos will not only look and sound great, but you’ll enjoy a smooth, professional process from start to finish.
Authentic Storytelling
We’re experts at documentary-style storytelling with a commercial flare - crafting visually stunning & emotionally engaging films that bring your messages to life and resonate with your target audience.
Compassionate Approach
Healthcare video production often requires a higher level of sensitivity and understanding than many other types of filmmaking. Tom Miller, our lead Producer/Director, brings a rare combination of curiosity and empathy to every project. He knows how to ask the right questions that make interview subjects feel at ease while uncovering the most authentic, compelling stories.
Healthcare Specialists
We understand the special needs around sensitivity, patient privacy, and compliance. We are well-versed in healthcare regulations, including HIPAA compliance, particularly when working on patient stories. You can trust us to handle sensitive information with care and professionalism.
Creative Collaboration
Our clients tell us again and again how much they appreciate our clear communication throughout the process. This collaborative approach ensures your vision and goals are at the heart of everything we create.
Best Crews in the Business
From shooting through post - our highly experienced production teams are the best in the business. And for shoots outside of Colorado, we leverage a trusted network of top-notch, highly vetted crews across the country.
Still Photography Alongside the Videos
Many of our clients take advantage of the fact that we have a superb still photographer on our staff that can provide amazing galleries of photos alongside our videos - giving you more high-quality content more efficiently.
We’re Fun and Easy to Work With!
This isn’t brain surgery (well… in healthcare sometimes it is), so it might as well be fun! We strive to make every production a seamless and enjoyable experience for our clients, while delivering exceptional results. And why not? We love what we do, and it shows in our work!
How can we help you with your next video?
“…quality, impressive work every time”
★★★★★
I recently had the wonderful opportunity to work with Tom Miller and the Big Pictures team on a series of healthcare videos. Their extensive experience, high quality professionalism and attention to detail was noticeable every step of the way. Collaborating with Tom was easy and I had confidence in his recommendations from ideation to execution. In the end, our client was thrilled with the work and wanted to extend the campaign for another year with additional videos. A great win all around! I would highly recommend working with Tom and the Big Pictures team as a partner who is easy to work with and delivers quality, impressive work every time.
— Carrie Kleist, Project Manager
Your Collaborative Partner
You may have run into this before - you find a video partner who seems great at first, but you later learn they don’t know how to listen to your needs, understand your brief, or respect your budget.
Or worse, they try to make their opus film on your company’s or client’s dime. 💰
You end up with an expensive video that sits on a website somewhere and doesn’t accomplish anything. How frustrating!
At Big Pictures, we take the time to get to know you and your brand, and work with you to identify:
the exact goals of the video content we’re producing,
who the intended audience is,
and all the ways they might be watching it.
🎥 These become pillars that guide every decision we make - from the length of the video and supporting content, to the scripting, casting, and the pacing of the edit.
🎯 That way what you end up with is not only beautifully-produced video content that looks great, but achieves (and often exceeds) your goals.
😃 Plus you have a great time creating it - because our collaborative process makes it easy (and fun), with clear communication throughout!
“All around great experience!”
★★★★★
Tom has a special gift at asking the right questions at the right time to really capture the story and the visuals to go with it. Big Pictures made it so fun, positive, and an all around great experience. Plus, the final videos are excellent!”
— Alison Micheletti, Senior Strategic Consultant at Parallel Path
Frequently Asked Questions
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Big Pictures Media has been in business in Colorado for over 25 years and counting. We’ve worked on hundreds of video projects for scores of happy clients!
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We produce a variety of videos and commercials for our healthcare clients and agencies. Here are some common types:
1. Patient Stories and Testimonials
Showcases real patients sharing their experiences to build trust and connection.
Helps humanize the brand and demonstrate the impact of their services.
2. Educational and Explainer Videos
Simplifies complex medical concepts for patients or staff.
Includes topics like disease prevention, treatment options, or how to use medical devices.
3. Training and Compliance Videos
Designed for staff training on procedures, policies, or compliance topics (e.g., HIPAA).
Often includes role-playing scenarios and step-by-step instructions.
4. Promotional and Marketing Videos
Highlights services, new facilities, or specialized programs.
Used on social media, websites, and ad campaigns to attract patients or partners.
5. Commercials
Brings to life agency and internal campaigns for CTV & Social Media
Local, regional & National broadcast
6. Internal Communication Videos
Celebrates team milestones, announces updates, or boosts employee morale.
Helps align the workforce around organizational goals.
7. Event Recap Videos
Captures conferences, community health events, or internal celebrations.
Great for building a sense of community and showcasing engagement.
8. Wellness and Lifestyle Content
Offers tips on maintaining a healthy lifestyle, like fitness routines or mental health advice.
Often used for community outreach or patient engagement campaigns.
9. Crisis Communication Videos
Delivers clear and compassionate messages during emergencies, such as public health outbreaks.
Builds trust and provides actionable guidance.
10. Recruitment Videos
Highlights the workplace culture and benefits of joining the organization.
Targets healthcare professionals in a competitive job market.
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The typical production cycle is 6-8 weeks from kickoff to delivery. This varies by project.
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Each of our video projects and clients are unique, so we can’t tell you exactly what it will cost until we’ve had a chance to learn more about your project. But here are some general guidelines that you can use for your budgeting:
1. Patient Stories and Testimonials
Price Range: $7,500–$15,000 per video.
Why: These often involve interviews, on-location shooting, and editing to craft an emotional narrative. Costs increase if multiple locations or patients are featured.
2. Educational and Explainer Videos
Price Range: $8,000–$25,000.
Why: These may include animations, on-screen graphics, or detailed scripting to simplify medical concepts. High-end projects with motion graphics or 3D animations can cost more.
3. Training and Compliance Videos
Price Range: $10,000–$20,000 per video.
Why: Often require precise scripting, professional voiceovers, and clean visuals to ensure compliance with regulations like HIPAA.
4. Promotional and Marketing Videos
Price Range: $10,000–$50,000+ per video.
Why: These are high-production-value pieces often used for ads or social media. Costs might include professional actors, stylized editing, and sometimes aerial or drone footage
5. Internal Communication Videos
Price Range: $5,000–$12,000.
Why: Often straightforward, but can vary based on the need for scripting or professional talent.
6. Event Recap Videos
Price Range: $5,000–$15,000.
Why: Involves event-day shooting, editing highlights, and adding music or captions.
7. Wellness and Lifestyle Content
Price Range: $5,000–$10,000 per video.
Why: Simpler to produce but may require multiple shoots for different segments.
8. Crisis Communication Videos
Price Range: $10,000–$25,000.
Why: Requires fast turnaround and clear messaging, often with professional voiceovers and a polished look to reassure audiences.
9. Recruitment Videos
Price Range: $10,000–$30,000.
Why: Includes employee interviews, workplace footage, and possibly lifestyle shots to emphasize culture.
10. Commercials:
Local Commercials:
Cost Range: $10,000–$15,000
Details: Typically includes a single-day shoot, simple scriptwriting, basic editing, and limited crew. Ideal for smaller markets or community-based ads.
Regional Commercials:
Cost Range: $15,000–$50,000
Details: Higher production quality with more elaborate setups, additional crew, multiple shoot days, advanced editing, and sometimes custom animation or effects. Aimed at a wider audience in a specific region or state.
National Commercials:
Cost Range: $100,000–$1,000,000+
Details: High-end production with multiple shoot locations, large crew, professional actors, sophisticated post-production (e.g., CGI or animation), and potential celebrity endorsements. These campaigns are tailored for broad audiences across the country and are often broadcast on major networks or streaming platforms.
Key Factors That Impact Pricing:
Script complexity and creative development.
Number of shoot days, locations, and out of town travel.
Casting talent (e.g., actors, voiceovers).
Use of special equipment (e.g., drones, gimbals, steady cams).
Post-production requirements (e.g., animations, motion graphics).
Distribution strategy and licensing fees (especially for national campaigns).
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Yes! While healthcare is our specialty, we have worked on video projects for a variety of different industries including broadcast television, food and beverage, banking and finance, technology, and plenty of others! We’re happy to share our work with these clients upon request.
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Yes! We shoot across the United States (and sometimes in other countries) for our clients. In most cases we travel our core team and pick up local crew as needed. We’ve built a large network of talented crew around the world.
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Absolutely! Many of our clients take advantage of the fact that we have a very talented still photographer on our staff - Teri K Miller.
This enables us to offer professional still photography concurrent with the video production, which is more efficient, cost effective, and increases the content you and your team can use!
Just let us know you’re interested in still photography on our Discovery call.