The Challenge: EVP Eyecare needed to bring their current print campaign - “See your World With Confidence” - to life with video. So their agency partner, Parallel Path, came to us with the challenge of producing some commercial spots, and social media cutdowns, that mirror the current double exposure effect they had developed for their print campaign. These spots needed to be customized for each of their brands / locations.

The Solution: We worked with the creative team to come up with a scenario where a grandmother is finally able to see her granddaughter play soccer, and eventually score a goal, because she’s had her eyes taken care of by the EVP surgical team. We bookended this double exposure scene around footage of her receiving stellar care at the clinic.

We ended up filming the soccer team girls here in Colorado, and our actors at the eye institute in Arizona over green screen, along with all the B-roll footage of them around the clinic. We blended this all into a double exposure effect with the help of our stellar post and graphics team, and then customized them for each region / brand utilizing locally shot footage and branding.

The Deliverables: 3 x :15 second spots + 3 x :30 second spots, + 1x1 cutdowns for social, currently airing across three regions - Arizona, Texas and Colorado